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Farias Surf & Sport.png
506 Long Beach Blvd, Surf City, NJ 08008

We are a family-owned beach lifestyle store specializing in surf, sup, bikes and apparel. Serving LBI and the surrounding community since 1969.

Surf City 5&10.jpg
411 Long Beach Blvd, Surf City, NJ 08008

A variety retail store located one block from the beach in Surf City, which is located on the north end of Long Beach Island.
Originally founded in 1952 by Jerry and his son, Carl Joorman, three generations later,it is still family owned and operated.

Society Beach LBI.jpg
2106 Long Beach Blvd, Surf City, NJ 08008, USA

MaryAlice Farella opened Society Beach, her third fashion boutique, in June 2019, following the success of Society Femme, est. 2013 and Society Men, est. 2006, both in Westwood, New Jersey, and consistent winners of Bergen County’s best award. SOCIETY BEACH, like her sister and brother stores, is the ULTIMATE shopping destination for men and women on Long Beach Island. The store features the most current trends, carrying premium denim, clothing, lingerie, jewelry, shoes, and accessories for all ages and body types.

Expect to feel right at home in the most comfortable shopping environment at SOCIETY BEACH. Personalized styling services are offered for any occasion by SOCIETY BEACH trend experts who diligently keep up with the season’s latest styles. The friendly and knowledgeable staff enjoys providing the very best service to clients from all over the tri-state area. Need the perfect gift or your purchase to be gift-wrapped or shipped? A style session or wardrobe edit?? Have nothing to wear??? Look no further than SOCIETY BEACH. We’ve got you covered.
Says Farella… “Style comes from within. I love helping everyone feel good. Body image is everything. SOCIETY BEACH is a tribute to my mother whom I lost two years ago to metastatic breast cancer. She taught me how to get dressed and embrace my body. I’m a lifelong third-generation Surf City girl. The store will combine my happy place with my love for style. I look forward to a fabulous summer at the beach… SOCIETY BEACH.”

Just Bead It.jpg
1616 Long Beach Blvd. Surf City, NJ

Just Bead it is the ultimate source for Smart & Personalized Jewelry. We are passionate about creating hip, fresh stylish pieces you will fabulous wearing. We hand stamp, hand stitch, hand curate every piece you will love gifting or keeping for yourself.

We have brick n’ mortar stores on LBI, NJ that our expert staff can guide you to create your own memories and keepsakes. Just Bead It launched in 1993 in Surf City, with some love and support from my family & friends. We have been through one helluva journey. Just Bead It has gone through a fire, mini earthquake, and floods (in Vermont and our North Beach Haven store!), but all we can say is…”BEAD STRONG.” Things can knock us down, but we manage to get right back up again, becoming stronger and stronger each time. Thank YOU for all your support.

Aquamarine Beach Boutique.jpg
2 Long Beach Blvd, Surf City, NJ 08008, USA

Aquamarine Beach Boutique is located in the heart of Surf City on the beautiful landscape of Long Beach Island, New Jersey. We offer a carefully curated collection of trendy clothing, jewelry, home accessories, and gifts.

Our goal is to make your shopping experience as pleasurable and easy as possible. We want to be your go-to place when you are in search of the perfect gift for someone special…even when that someone is you!

Sea Moon.jpg
1503 Long Beach Blvd, Surf City, NJ 08008

Owned and operated by Mary Ann and Larry Zazzera since 1976, The SeaMoon shop on Long Beach Island, NJ provides jewelry, gifts, and thoughtful service to make your shopping experience productive and enjoyable.

Firefly Gallery.jpg
15 N Long Beach Blvd Surf City, New Jersey

Firefly is a colorful shop full of fine art, jewelry, clothing and crafts of local makers and from around the world. Offers yoga mosaic watercolor classes.

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